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7:00 am
Registration
General

Registration

Get signed in, get your complimentary headshot taken, have some breakfast and get ready for the day ahead.

9:00 am
The Influencer Economy
Panel

State of the Influencer Economy

A panel discussion on the trends, challenges & opportunities in the influencer economy.  What can we expect in 2020 and beyond?  Panelists: Andre Burnett, Rolando Prendergast, Danielle Terrelonge, Jamie Ranston  

9:40 pm
Very Culture!
Panel

Very Culture!

A discussion on how influencers have effected change in Jamaican Culture & Entertainment  

10:20 am
Agency Track
Panel

Agency vs. In-House Influencer Marketing

A panel discussion on the role of influence marketing agencies and influencer marketing platforms. Panelists: Yahtanhoya Sinclair, Danielle Terrelonge, Kadeen Brown

11:00 am
Adam Stewart
Keynote

Influencing Superbrands: An Inside Look At How Superbrands Are Using Influencers Internationally.

11:30 pm
Nicole McLaren
Keynote

Purpose Over Popularity

12:00 am
Zachary Harding
Keynote

Emotional Intelligence in Branding

1:00 pm
Dr. Marcia Forbes
Keynote

Social Media Ethics: Influencer Fraud

1:30 pm
Athlete Influencers
Keynote

Athlete Influencers & A Winning Marketing Strategy

2:15 pm
Growth Hacking
Panel

Growth-Hacking with Influencers: Trend of Influencer Owned Brands

An insightful panel discussion on how influencer owned brands are disrupting fashion & beauty. Learn how direct to consumer brands are earning 7-8 figures by partnering with the right influencers. Panelists: Ayanna Dixon, Romone Robinson, Shanice Allen, Richelle Parchment, Kristia Franklin, Kyle Maloney

3:00 pm
Uncon-TROLL-able
Keynote

Uncon-TROLL-able: How To Build An Anti-Fragile Online Brand

Social media can be a big, sprawling mess of negative energy and a constant onslaught of critique, harassment and cyber-bullying. The fear of becoming victim to the abuse has many playing small with only their toes in the pond, waiting for the perfect temperature to expand their digital footprint. What if your brand could become Anti-fragile?

3:30 pm
Influencers In Travel
Panel

Influencers In Travel

A panel discussion with influencers who have established a solid online brand in the travel/tourism sector. Panelists: Annesha Adams, Jamieson Daley, Romario Burrell

4:00 pm
Delano Seiveright
Keynote

State Of The Tourism Economy

A keynote on how the tourism landscape has benefited from influencers and influencer marketing.   

4:30 pm
Kristofferson Nunes
Keynote

Building Communities With Micro Influencers

7:00 am
Registration
General

Registration

Get signed in, get your complimentary headshot taken, have some breakfast and get ready for the day ahead.

9:00 am
Community Building
Panel

Building Communities With Micro & Nano Social Media Influencers

Learn how brands are building communities with nano & micro-influencers.   Panelists: Kesi Gardener, Londie Murray, Jamie Ranston

9:30 am
Toolkit
Panel

Organizing & Administration

So you want to be the next top influencer? It all begins with a plan. In ‘Organizing your Backend,’ attendees will gain knowledge on essential and cost-effective items they should have in their toolkit, plus learn communication etiquette when corresponding with brands on both a local and global level.   Panelists: Sharine Taylor, Alexia James, Keerene Carty, Danielle Terrelonge, Rolando Prendergast

10:15 am
Gavin Goffe
Keynote

Ambush Marketing

10:45 am
Parent Influencers
Panel

Discuss Marketing, Kids, and the Broadcast Commission

Children and influencer marketing have a complex relationship. YouTube and other social platforms are taking stances on what sort of content featuring children is acceptable, and improper marketing to kids via digital can violate ethics and even Broadcast Commission laws. On the other hand, kid and family photos and videos remain some of the most popular types of content online. A panel of parent influencers discusses the role of family content, the kid/parent co-viewing trend, and how both influencers and marketers can proactively prepare themselves for platform-specific content laws.  Panelists: Michelle Gordon, Lecia-Gaye Taylor

11:15 pm
David Mullings
Keynote

Screw it, Just Do It: How To Get Over Your Fears & Start Creating Content Today

1:00 pm
Naomi Garrick
Keynote

**To Be Announced**

1:30 am
Kemal Brown
Keynote

The Foundations of Influence: Authenticity & Action

2:00 pm
The Marijuana Industry
Panel

The Marijuana Industry

A discussion on the influence of medicinal marijuana and the roles and responsibilities of influencers in this space. Panelists: Dr. Che Bowen, Grace Lindo, Davianne Tucker

2:30 pm
Influencers in Finance
Panel

Influencers in Finance

A discussion on how influencers have changed the tone of financial investments and how financial companies can better utilise influencers in their campaigns.  Panelists: Ryan Strachan

2:15 pm
Entertainment
Panel

Influencers In Entertainment, Music, Film & TV

A discussion on the impact of influencer marketing on music, film, television, photography & music. Panelists: Delano Forbes, Kim Nain, Achsah Henry

3:30 pm
Kamila McDonald
Keynote

Influencing Health & Fitness

3:30 am
Optimization
Panel

Optimizing Influencer Marketing Campaigns on FB, IG & Youtube

A panel discussion on how to optimize influencer marketing campaigns on Youtube, Facebook & Instagram. Case studies from insiders at several brands as they share tips on how to optimize your influencer outreach, recruitment & marketing campaign. Panelists: Larren Peart, Rolando Prendergast, Danielle Terrelonge, Krista-Gaye Forbes

12:00 pm
Friday
Workshop

2 Hour Digital Marketing Workshop

Discover all of the most important aspects of Digital Marketing in a practical, hands-on and intimate digital marketing class.   Hosted by: Bumble Bee Digital Agency 

10:00 am
Saturday
Workshop

Create The Best Content

Learn how to make the best video, photography and graphic content for your brand.   Hosted By Phase 3 Productions

2:00 pm
Saturday
Workshop

Influencer Development Workshop Hosted By Naomi Garrick

This workshop will give influencers a peek behind the curtain into the inner workings of influencer marketing within brands and agencies. Through hot topics including influencer marketing strategy, how brands/agencies find, vet and select influencers, to content best practices and measurement, influencers will gain an understanding of the brand/agency side of the business and how to best market themselves to grow their footprint in this highlight competitive landscape. Areas in the workshop will include: How do brands/agencies put together their influencer marketing campaigns? How they search for and find influencers? What influencer criteria do they search for? What are the typical vetting criteria? What elements of the contract are most important for brands/agencies? How to create the best-branded content? What success measurements are brands/agencies looking for? How influencers can market themselves to stand out amongst the competition.