Registration
Get signed in, get your complimentary headshot taken, have some breakfast and get ready for the day ahead.
State of the Influencer Economy
A panel discussion on the trends, challenges & opportunities in the influencer economy. What can we expect in 2020 and beyond? Panelists: Andre Burnett, Rolando Prendergast, Danielle Terrelonge, Jamie Ranston
Very Culture!
A discussion on how influencers have effected change in Jamaican Culture & Entertainment
Agency vs. In-House Influencer Marketing
A panel discussion on the role of influence marketing agencies and influencer marketing platforms. Panelists: Yahtanhoya Sinclair, Danielle Terrelonge, Kadeen Brown
Influencing Superbrands: An Inside Look At How Superbrands Are Using Influencers Internationally.
Purpose Over Popularity
Emotional Intelligence in Branding
Social Media Ethics: Influencer Fraud
Athlete Influencers & A Winning Marketing Strategy
Growth-Hacking with Influencers: Trend of Influencer Owned Brands
An insightful panel discussion on how influencer owned brands are disrupting fashion & beauty. Learn how direct to consumer brands are earning 7-8 figures by partnering with the right influencers. Panelists: Ayanna Dixon, Romone Robinson, Shanice Allen, Richelle Parchment, Kristia Franklin, Kyle Maloney
Uncon-TROLL-able: How To Build An Anti-Fragile Online Brand
Social media can be a big, sprawling mess of negative energy and a constant onslaught of critique, harassment and cyber-bullying. The fear of becoming victim to the abuse has many playing small with only their toes in the pond, waiting for the perfect temperature to expand their digital footprint. What if your brand could become Anti-fragile?
Influencers In Travel
A panel discussion with influencers who have established a solid online brand in the travel/tourism sector. Panelists: Annesha Adams, Jamieson Daley, Romario Burrell
State Of The Tourism Economy
A keynote on how the tourism landscape has benefited from influencers and influencer marketing.
Building Communities With Micro Influencers
Registration
Get signed in, get your complimentary headshot taken, have some breakfast and get ready for the day ahead.
Building Communities With Micro & Nano Social Media Influencers
Learn how brands are building communities with nano & micro-influencers. Panelists: Kesi Gardener, Londie Murray, Jamie Ranston
Organizing & Administration
So you want to be the next top influencer? It all begins with a plan. In ‘Organizing your Backend,’ attendees will gain knowledge on essential and cost-effective items they should have in their toolkit, plus learn communication etiquette when corresponding with brands on both a local and global level. Panelists: Sharine Taylor, Alexia James, Keerene Carty, Danielle Terrelonge, Rolando Prendergast
Ambush Marketing
Discuss Marketing, Kids, and the Broadcast Commission
Children and influencer marketing have a complex relationship. YouTube and other social platforms are taking stances on what sort of content featuring children is acceptable, and improper marketing to kids via digital can violate ethics and even Broadcast Commission laws. On the other hand, kid and family photos and videos remain some of the most popular types of content online. A panel of parent influencers discusses the role of family content, the kid/parent co-viewing trend, and how both influencers and marketers can proactively prepare themselves for platform-specific content laws. Panelists: Michelle Gordon, Lecia-Gaye Taylor
Screw it, Just Do It: How To Get Over Your Fears & Start Creating Content Today
**To Be Announced**
The Foundations of Influence: Authenticity & Action
The Marijuana Industry
A discussion on the influence of medicinal marijuana and the roles and responsibilities of influencers in this space. Panelists: Dr. Che Bowen, Grace Lindo, Davianne Tucker
Influencers in Finance
A discussion on how influencers have changed the tone of financial investments and how financial companies can better utilise influencers in their campaigns. Panelists: Ryan Strachan
Influencers In Entertainment, Music, Film & TV
A discussion on the impact of influencer marketing on music, film, television, photography & music. Panelists: Delano Forbes, Kim Nain, Achsah Henry
Influencing Health & Fitness
Optimizing Influencer Marketing Campaigns on FB, IG & Youtube
A panel discussion on how to optimize influencer marketing campaigns on Youtube, Facebook & Instagram. Case studies from insiders at several brands as they share tips on how to optimize your influencer outreach, recruitment & marketing campaign. Panelists: Larren Peart, Rolando Prendergast, Danielle Terrelonge, Krista-Gaye Forbes
2 Hour Digital Marketing Workshop
Discover all of the most important aspects of Digital Marketing in a practical, hands-on and intimate digital marketing class. Hosted by: Bumble Bee Digital Agency
Create The Best Content
Learn how to make the best video, photography and graphic content for your brand. Hosted By Phase 3 Productions
Influencer Development Workshop Hosted By Naomi Garrick
This workshop will give influencers a peek behind the curtain into the inner workings of influencer marketing within brands and agencies. Through hot topics including influencer marketing strategy, how brands/agencies find, vet and select influencers, to content best practices and measurement, influencers will gain an understanding of the brand/agency side of the business and how to best market themselves to grow their footprint in this highlight competitive landscape. Areas in the workshop will include: How do brands/agencies put together their influencer marketing campaigns? How they search for and find influencers? What influencer criteria do they search for? What are the typical vetting criteria? What elements of the contract are most important for brands/agencies? How to create the best-branded content? What success measurements are brands/agencies looking for? How influencers can market themselves to stand out amongst the competition.
