Account Executive, Mystique Integrated Services
Alexia James is an eclectic Global Marketer. Her journey in start ups and niche marketing began while at the university of the West Indies. We she managed , coordinated and successful disrupted the marketplace in Jamaica with the first ever tertiary based youth marketing agency. This coupled with her cultural knowledge and background saw her region hop to other islands pooling her skill and resources to work with regional clients and brands, pitching for international start up bodies in Europe and being in tech incubators in the USA. Her experience in digital marketing , content creation , ideation and production now see her managing the digital profile of brands such as Campari with 26 markets for the Caribbean. While still curating marketing initiatives and campaigns to bring to culture of Caribbean identity to the forefront through international brands partnerships and collaborations.